Privacy
Birthday Book exists to help families remember birthdays. That means you'll tell us about people you love — so we hold ourselves to a simple rule: we store the minimum, we sell nothing, and you can delete everything.
What we store
Your account (name and email address), your household and who's in it, and the people you add to your book: their name, birthday, country, relationship to you, interests, and any notes or gift ideas your family write. If you forward an email or invite to your book's address, we keep the text needed to extract the date and name, then show it to you for confirmation.
Other people's details
Most people in your book haven't signed up themselves — you've added Grandad. We process those details under legitimate interests (UK GDPR Article 6(1)(f)): the same address-book use the law has always allowed families. The details stay inside your household — they are never shown to other users, used for advertising, or sold. Anyone can ask us what we hold about them or have it removed: hello@birthdaybook.app.
What we never do
No advertising trackers or third-party analytics pixels. No selling or sharing data with data brokers. No AI training on your family's data. When we suggest gifts, the suggestion is generated for you and thrown away — retailers never learn who the gift is for.
Retailer links
Gift links go to retailers' own sites; from that point their privacy policy applies. Some links earn us a commission — see how we're funded. We pass no personal data to retailers — only the search term.
We send the reminders you asked for and a monthly family digest. Every email has an off switch, and reminders stop automatically once a birthday is sorted.
Deleting
Remove any person, or your whole account and household, from Settings. Deletion is immediate and real — backups roll off within 30 days.
Who we are
Birthday Book is run from the United Kingdom. Data is hosted in the EU/UK. Questions, requests, complaints: hello@birthdaybook.app. You can also complain to the ICO (ico.org.uk).
Last updated 27 July 2026.